Being in the gourmet food business we understand corporate holiday gift giving can be stressful. You want to make a positive impression on your clients, partners and top employees, but that can be difficult to do if you only know them within the confines of work.
After helping countless customers select the perfect edible gift baskets and custom gourmet food gifts for corporate acquaintances, we’ve discovered the essentials of B2B gifting that apply to every industry. All you have to do is follow our three cardinal rules to nail corporate gift giving this holiday season.
Tip #1 – Take Steps to Find Products They’ll Love.
Giving gifts is a lot like marketing – you’ll get the best results when you know your audience. Take the initiative to find out what your corporate gift recipient likes and build a custom present just for them. Just how are you supposed to find out what they like?
- Keep you eyes and ears open throughout the year for hints like the restaurants they choose for lunch or the brands of clothing they wear.
- Look back through old emails for clues.
- Research trends within their industry.
- Check their LinkedIn and social media accounts.
- Give their receptionist or assistant a call.
The goal is to find things of interest that indicate their personal preferences. If you have a meeting or lunch scheduled think of it as an information gathering session. Also, don’t forget to treat your own employees with something special. It’s even easier to find edible gifts that fit their tastes and show your appreciation.
Tip #2 – Plan for an Early Present Presentation.
Corporate gift giving is also a lot like comedy – sometimes it’s all about timing. When you’re sending gourmet food gifts to clients, partners, vendors and colleagues during the holidays our advice is always to send them early.
The holidays throw people’s schedules completely off kilter. A lot of your customers and vendors take off early for Christmas. If you want to ensure that they don’t miss your gift, plan to have it delivered the week before Christmas and Hanukkah.
Tip #3 – Add Personal Touches for a More Memorable Gift.
Personalization is an important part of corporate gift giving. You want to make the recipient feel like they’re getting something special, not the standard corporate gift everyone in the rolodex gets.
One way you can make an impact is with personal delivery. There’s no better way to give a corporate gift than to deliver it yourself. If it’s a partner or vendor you work with often get their staff in on the surprise, and turn it into a small party they won’t forget!
At Suzie’s Gourmet Gifts every product comes with personalized touches. You can create one-of-a-kind gift baskets, logo cookies, custom name cookies and customized holiday gift cakes that are made with the freshest, highest quality ingredients. You also don’t have to settle for a generic greeting card. Each item includes a handwritten note with a personal message that expresses your authentic holiday sentiment.
See what holiday surprises we’ve been cooking up in the Suzie’s Gourmet Gifts’ kitchen!